Smiling woman with a towel on her head holding skincare products including a hydrating toner, glow serum, and a smaller bottle, against a neutral background.
Hands using a bottle opener near a bottle on a bathroom countertop, with a soap dispenser and a refill pouch nearby.
Large white text on a black background spelling 'About Us'.
Two hands holding a pink container of Feel Pro Collagen Reimagined against a bright green background.
Two hands holding shampoo bottles, one white and one orange, against a neutral background.
A woman with her eyes closed and a big smile on her face, with cream or lotion on her face, forehead, and cheeks, against a pink background.
Holographic skincare or cosmetic containers and boxes with the letter 'D' and the word 'BRADING' on a pastel pink and blue background.

At SNAP, we turn what’s next into what sells—partnering with retailers and licensees to create innovative, shelf-ready beauty and lifestyle moments that connect with consumers and drive results.

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Meet
the founder

Kate Kimmerle has a rare ability to see what’s next, and turn it into what sells.

Long before founding SNAP, Kate was the trusted beauty authority among friends—blending curiosity, instinct, and the ability to recognize what people actually want. That combination of social intuition and innate leadership acumen would become the foundation of her career.

In 2000, Kate launched SNAP with a clear goal: create innovative, accessible beauty and lifestyle products that resonate with consumers and drive results for retail partners. Over the past 25+ years, she has developed and scaled brands across mass, drug, and specialty channels, bringing products to major national retailers including Target, Amazon, Ulta Beauty, Kroger, Walgreens, CVS, and Walmar

She is widely recognized for identifying whitespace early. In 2012, she founded Miss Spa, helping introduce sheet masks and K-beauty to U.S. mass retail and making professional-grade skincare more approachable and affordable for everyday consumers. Since then, she has led the launch of multiple category-first brands and hundreds of innovative products across beauty, lifestyle, and beyond.

Known for pairing visionary thinking with disciplined analytics, Kate has built SNAP into a trusted partner for owned, licensed, and private-label brands, blending compelling storytelling with operational excellence.

Whether you’re a friend in need of advice or a brand ready to scale, Kate and her team are always ready to answer the call with a plan that is accessible, impactful, and built to last.

Our milestones

The SNAP Factor keeps us at the front of the pack—and it has for 25 years.

  • 2000

    SNAP is founded with a clear goal: create innovative, accessible beauty and lifestyle products.

  • 2013

    miss spa launched. First brand to bring sheet masks to mass retail in the U.S.

  • 2014

    M. Skin Care launched. First full-range men’s skin care in drugstores across the U.S.

  • 2016

    Naturally G4U launched. Clean skincare needs & beauty ingestibles hit Ulta.

  • 2020

    Miss Spa Sculpt launched. One of the first silicone patches and head-to-toe targeted treatments to enter mass retail.

  • 2020

    SNAP Healthcare launched. PPE and sanitizer solutions provided for consumers and hospitals 

Our people

With offices in the U.S., the U.K., and Asia, SNAP is composed of international beauty, manufacturing and retail experts.

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Building brands and opportunity

We believe businesses should build more than brands, they should build opportunity. That’s why we proudly support women-focused mentorship organizations like Step Up, DePaul Women in Business Network, and Women’s Business Network Council.

We’re equally committed to conscious creation — prioritizing eco-responsible materials and sustainable, certified cruelty-free practices.

Your causes are our causes. We stand behind the missions that matter most to our partners.

Hear from our happy partners

  • “Kate’s leadership, SNAP doesn't simply talk strategy; they execute it with nimbleness, putting them first-to-market without wavering on quality.”

    — Kristi Piehl, Founder & CEO, Media Minefield

  • “With over 30 years of experience and strong relationships across major U.S. retailers including Target, CVS, Ulta, and Walmart, she brings unmatched commercial insight and execution power.”

    — Eric Hsu, Founder & CEO, Team Beauty Lab (Supplier)

  • “Kate is a visionary who deeply understands both the artistry and the unit economics of the beauty industry."

    — Paul Desiderioscioli, Senior VP, Business Development, Madison Reed

  • “I have known Kate for over a decade. A pioneer of the industry, she brings innovation from all over in the world, including when we launched K beauty programs at Ulta before any other major retailer and being the first to bring affordable dupes to the US with Makeup Revolution.”

    — Lisa Motzko,  Co-Founder, Breakthru Beauty

  • “With Kate’s strong working relationships across the industry, her utilisation of customer data, and her deep knowledge of the beauty and personal care sector, she leads her team to deliver first-to-market and off-shelf innovations that challenge the status quo.”

    — Jo Woodhouse, Retail Marketing Director, (title?)

  • “Kate's strategic excellence spans both business operations and product innovation; she seamlessly bridges trend intelligence with rigorous data analysis, ensuring every decision is both forward-thinking and grounded in measurable insights.”

    — Jason White, Group Merchandise Director, Revolution Beauty London

  • “Kate is truly in a class of her own. She understands retail at a level very few people do. When there are a lot of moving parts, and in our business there usually are, Kate has an uncanny ability to keep things moving forward in a way that works for everyone.”

    — Nick Milinkovich, Investor, Niven

  • “They understand retail economics, margin architecture and speed-to-market, but equally they build long-term, trusted relationships with retailers across the US and internationally. That combination of creativity, operational execution and collaborative partnership is rare.”

    — Nicola Wing, Winged Consultancy / Ex CCO Revolution Beauty

Get ready to create what’s next

Let’s Get in Touch →