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We Factor You In

At SNAP, our mission is to turn what’s next into what sells. We’re dedicated to helping our retail and licensing partners win by acting as an extension of their teams. Through innovative thinking, storytelling at shelf and executional excellence, we create meaningful beauty and lifestyle moments that connect with consumers and perform at retail. We love what we do, and we bring that passion to everything we touch.

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Meet
the founder

Kate Kimmerle spots the future early and builds brands ready for it.

Long before founding SNAP, Kate was the trusted beauty authority among friends. Even as a teenager, she showed a rare blend of curiosity, instinct, and the ability to recognize what people actually want. Her early work as a product developer quickly informed her expertise in the retail industry, but her combination of social intuition and innate leadership acumen would become the true foundation of her career. 

In 2000, Kate launched SNAP with a clear goal: create innovative, accessible beauty and lifestyle products that resonate with consumers and drive results for retail partners. Over the past 25+ years, she has developed and scaled brands, delivering their products to major national retailers including Amazon, CVS, Kroger, Target, Ulta Beauty, Walgreens, and Walmart. 

She is widely recognized for identifying whitespace early. In 2012, she helped introduce K-beauty to the U.S. retail market through Miss Spa, a brand that continues to make professional-grade skincare more approachable and affordable for everyday consumers. Since then, she has led the launch of multiple category-first brands and hundreds of innovative products across beauty, lifestyle, and beyond.

Known for pairing visionary thinking with disciplined analytics, Kate has built SNAP into an award-winning partner for owned, licensed, and private-label brands, blending compelling storytelling with operational excellence.

Whether you’re a friend in need of advice or a brand ready to scale, Kate and her team are always ready to answer the call with a plan that is accessible, impactful, and built to last.

Our people

With offices in the U.S., the U.K., and Asia, SNAP is composed of international beauty, manufacturing and retail experts.

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Alison Cole
Product Development
Strategist

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Ania Farrell
Design Manager

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Julia Hamill
Head of Business
Development

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Kate Kimmerle
Founder & CEO

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Jim Trappani
Vice President

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Yvonne Sanggor
Supply & Finance
Coordinator

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Mike Morrison
Corporate Controller

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Meg Winter
Brand Marketing
Strategy Lead

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Barry Foulds
Head of Global Sourcing

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Kaitlyn Heer
Product Development Coordinator

Colleen Brewton
Head of Planning
& Analytics

Mary Lens
Asst. to CEO,
Office Manager

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Anna Ong
Asst. Controller

Hélène Lens
Head of Product
Development

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Lois Mall
Operations Coordinator

Sally Rubin
Brand Marketing
Specialist

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Building brands and opportunity

We believe businesses should build more than brands, they should build opportunity. That’s why we have proudly supported women-focused mentorship organizations like Step Up, DePaul Women in Business Network, and Women’s Business Network Council.

We’re equally committed to conscious creation. SNAP is proud to be Leaping Bunny Certified and cruelty-free since day one.

Your causes are our causes. We stand behind the missions that matter most to our partners.

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Hear from our happy partners

“Kate is truly in a class of her own. She understands retail at a level very few people do.”

— Nick Milinkovich, Director of Sales, NIVEN

“SNAP understands margin architecture and speed-to-market, but equally they build long term trusted relationships with retailers. That combination is rare.”

— Nicola Wing, Founder, Winged Consultancy

“Kate seamlessly bridges trend intelligence with rigorous data analysis, ensuring every decision is both forward-thinking and grounded in measurable insights."

— Jason White, Group Merchandise Director, Revolution Beauty London

Let’s build something together

Get in Touch →