Let us introduce ourselves,
we are SNAP.
At SNAP, we design innovative beauty and lifestyle products that command attention. For 25 years, we’ve hunted globally for what’s next and brought it first to mass retail. Backed by data, driven by design and built in close partnership with retailers and licensors, we build trusted brands that sell. We don’t just launch products—we create moments.
Our trusted partners
It’s not about what’s new. It’s about what’s next.
The SNAP Factor keeps us at the front of the pack— and it has for 25 years.
SNAP doesn’t settle. We see incoming trends and then see further. We take best-in-class formulations and make them better. And we don’t just seize moments, we create them. SNAP is where we dream, develop, and deliver the newest gotta-have-it brands and products that stop you in your tracks.
Innovation
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Ideas spark brands, connections scale them. SNAP Founder and CEO Kate Kimmerle has spent over 25 years building deep relationships with leading retailers and suppliers so we can skip introductions and dive straight into opportunities. It’s more than knowing who to call, it’s knowing they’ll always pick up.
Connections
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Trust isn’t claimed, it’s earned. For more than two decades, SNAP has combined consumer-led insights with comprehensive retail data to create products people actually want and retailers feel confident standing behind. Our proven history of success is why partners stay with us and brands grow with us.
Innovation
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Our
Brands
Our brands don’t fit into categories, they define them. Team SNAP are international product hunters, always scouring the globe for the latest in product and design innovation. With our collaborative spirit and data-driven insights, we take those discoveries and turn them into fresh concepts that resonate and endure with consumers.
Our licensed partners
Great licenses deserve great execution. We translate beloved brands into thoughtful, retail-ready products and experiences. Our licensing approach blends creative brand storytelling with operational precision to ensure every product and launch feels authentic and exceeds performance expectations.
Our Private Label partners
At SNAP, our private label programs are built on trust, driven by insight, and proven in execution. Viewing private label programs as true partnerships, we work closely with retailers to craft modern, relevant assortments that reflect their customer and strengthen their brand. Through a thoughtful blend of consumer trends and retail strategy, we develop products that drive loyalty, differentiation, and long-term growth.
Hear from our happy partners
“Under Kate’s leadership, SNAP doesn't simply talk strategy; they execute it with nimbleness, putting them first-to-market without wavering on quality.”
— Kristi Piehl, Founder & CEO, Media Minefield
“With over 30 years of experience and strong relationships across major U.S. retailers including Target, CVS, Ulta, and Walmart, [SNAP] brings unmatched commercial insight and execution power.”
— Eric Hsu, Founder & CEO, Team Beauty Lab (Supplier)
“Kate is a visionary who deeply understands both the artistry and the unit economics of the beauty industry."
— Paul Desiderioscioli, Senior VP, Business Development, Madison Reed
